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Baby registry lunacy. Through channels that I, um, will refrain from mentioning at this time, I have in my hand a intranet article from Babies 'R Us that discusses their baby registry, including the following statistics: - Approximately 75 percent of BRU's business is driven by their baby registry.
- On average, 39 percent of the total registry value is purchased.
- A registry completed including everything on BRU's "Must Haves List" will be approximately 15-17 pages long and will have a value of approximately $8000.
On another page, it gives some possible customer questions about TRU's baby registry and appropriate answers for the "associate" to give, followed by an "associate" true-or-false quiz. Knowing virtually nothing about BRU's baby registry, let's see how well you do:- Baby registry printouts are only available at the story where mom registered.
- If they wish, a guest's registry can be made available at the babiesrus.com website.
- Baby registry is free to our guests.
- Items that are discontinued cannot be added to a registry.
- Seasonal apparel may not be available when family or friends are ready to go shopping for the expectant parents.
- Items such as gowns, body suits, side snap shirts [sic], and cap & booty sets are among the layette items recommended for a registry.
- Guests are always invited to attend our Baby Fest Weekends and Baby Registry Seminars.
- Babies 'R Us is the only company that offers baby registry.
I know, I know -- I should have given you a chance to study first.
oh so lovingly written by
Matthew
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